|
Launched at Midem in January 2007, Merlin has been incubated by WIN as its first major global project.
In essence, Merlin is a global licensing agency. It is also stand alone, non profit company based in London and The Netherlands, and is scheduled to commence operations in June 2007.
Merlin has been formed with the mandate of WIN, to assist Independent Labels and their Trade Associations, who rely on the exposure and licensing of music master copyrights, with a simple one stop solution that will be accessible to the majority of the world’s independent labels.
Merlin is neither an aggregator nor distributor, but is remit to proactively seek and negotiate new media deals for its members, that can’t be easily negotiated locally or individually, or are not covered by existing arrangements.
As such, Merlin is about assisting its members tap new revenue streams and providing access to independent repertoire.
Merlin is owned by its members (labels, and trade associations), and will be charged with representing and negotiating terms for the commercial exploitation of the collective Intellectual Property Copyrights, in regards to New Media usages in a global, non – exclusive basis.
Merlin has been created to enhance member’s business, and to improve the trading environment not only for rights holders, but for key stakeholders in the sector, such as distributors.
Why Merlin is Needed?
As the internet comes of age, opportunities for the exploitation of music proliferate as never before. Advances in technological innovation are bringing us new ways to use music on an almost daily basis.
These are the early days of what is potentially enormous business, and the market is highly competitive.
In this new economy, the existing framework of licenses and reciprocal relationships is no longer able to provide a straightforward route to legal access to musical repertoire for the providers of these new services.
For independent labels in particular, there is no practical way to make their material available to many of these services.
Merlin has been created with the belief that achieving fair and equitable recompense for the use of independent copyrights and facilitating access to that repertoire is in the best interests of all of the businesses who make a living from the independent sector, whether they are artists, labels, distributors or aggregators.
Merlin has been created to provide an effective mechanism through which Indies can collect their share of this revenue. In most cases this is something no independent label or distributor could do alone.
Collectively though, this is licensing and revenue raising that can be done. MERLIN has been created to facilitate this role. |