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AIRCO/SABC DISTRIBITION DEAL |
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Johannesburg, Thursday 31 January 2012– Today, the Association of the Independent Record Companies of South Africa (AIRCO) and the South African Broadcasting Corporation (SABC),announced a historic milestone for the music association, its members and the public at large.
The Chairperson of AIRCO, Mr. Dodo Monamodi, announced that on 13th December 2011, the SABC and AIRCO signed a long awaited distribution agreement.
“The agreement’s primary purpose is to enable AIRCO to avail its members’ and non-members music products for broadcast on SABC platforms (TV and digital). In return, the SABC will pay AIRCO an appropriate amount for the benefit of our members and non-members and distribution to those whose products are used by the SABC at any given time in all theirTV and digital platforms.
“This SABC/AIRCO deal provides us with an opportunity to be an official collection and distribution agent for all Southern African Independent recording labels’, sound recordings royalties as well as to play a crucial role in the music business to arm the Independent Recording Labels with music business knowledge,”said Mr. Monamodi.
The SABC’s Group Chief Executive Officer (GCEO), Ms. Lulama Mokhobo says, “As the country’s only public service broadcaster, the SABC continuously strives to empower the local music industry. This agreement means the corporation will have access to more local music videos and artists. In turn it will create space for aspiring local musicians and provide them with the required exposure and also assist in advancing their fledgling careers.”
According to AIRCO, the economic downturn, coupled with music piracy and unauthorised file sharing, has negatively affected the businesses of Independent Recording Labels making it difficult for most of them to stay in business. The Association’s continuing efforts in rallying their stakeholders (Artist, our communities, retailers, media, collecting societies, government and business) intends to assist in saving the ailing music industry by keeping the proceeds it generates in the country.
Mr Monamodi added that, “The deal comes at a time when AIRCO’s Board of Directors took a decision to make the development and promotion of local content and sound recordings central in its operation both locally and internationally, and exhibit these to platforms like Moshito, Midem, Womex and the African Music Trade Fair.”
Please see attached profile on AIRCO
ENDS
Issued By: AIRCO AND SABC
For enquiries, contact Mr Mandla Maseko (Marketing and Communication Director) on 076 863 8239 or
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or visit our website at www.airco.org.za.
Mr. Kaizer Kganyago (SABC Spokesperson) on 082 306 8888.
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