AIRCO aims to represent all independent record labels in South Africa, and actively seeks to recruit new Members in all provinces, of all music genres, and of every size enterprise. To this end, AIRCO holds regular provincial workshops aimed at recruitment, and is fostering a system of regional organisation to facilitate easier recruitment, dissemination of information and access to AIRCO resources. AIRCO also seeks to create promotional opportunities for Members as result of it's relationships with Friends of AIRCO and other projects.