South Africa will be the Country of Honour for its 2010 edition. The country focus is organised in partnership with the South African Department of Artus and Culture and will inaugurate a year of events promoting South African culture worldwide, culminating in its hosting of the 2010 FIFA World Cup in June and July 2010. The 44th Midem will be held from 24 – 27 January.

The South African music industry will be highlighted throughout the duration of Midem. Beginning proceedings, the country's top talent will perform live at the Opening Showcase Party co-hosted by South Africa. The South African delegation will grow significantly in size at Midem 2010 and an enlarged country Pavilion will stage numerous events in the heart of the exhibition Hall. In addition, a country-focussed conference will bring together leading industry executives and officials.

The South African Pavilion will now move up to the Riviera Space – Stand Number R38.11. We are calling all music industry representatives to begin the process of registration to ensure a space at the stand. You can do this by completing the following forms:
hotel_list_midem_EXHIBITORS.pdf
pavillon_subs_comp_ct_v5.pdf

Please contact either Elmarie Naude at 011 447 4176 or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it for assistance in completing your registration forms.